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Travel

Luxury Travel's New Winner: How Elivaas Turned Sustainability into Strategy

September 17, 2025
Source: elivaas

The New Face of Luxury Travel

In an era when sustainability and premium travel often seem mismatched, Elivaas is rewriting the narrative. Launched in 2023 in India, the company is positioning itself as a luxury vacation rental platform rooted in ESG principles. Rather than adopting mass-scale development, Elivaas taps into underused second homes, transforming them into curated, high-end stays that deliver exclusivity with minimal environmental impact.

Sustainability as a Value Proposition

Global luxury travelers today seek more than opulence—they increasingly want experiences aligned with their values. Studies show that a majority now factor sustainability into travel decisions, from lowering carbon footprints to supporting local communities (Virtuoso Luxe Report 2024).

Amid this shift, Elivaas, launched in 2023 in India, is rewriting the narrative of sustainable luxury. Instead of building new hotels, it transforms underused second homes into curated, high-end stays. This approach reduces environmental impact while offering bespoke experiences—posing a powerful question: Can elegance and responsibility truly coexist in hospitality?

Behind Elivaas: Founders’ Story and Growth Strategy

Building the Dream Team

Source: Indian Startup News, elivaas

Elivaas was co-founded by Ritwik Khare and Karan Miglani, both veterans in travel tech. Khare, with experience at TripAdvisor, and Miglani from MakeMyTrip, envisioned a solutions-first platform—one that would elevate second homes into revenue-generating sanctuaries. Combining technical acumen with hospitality sensibility, they assembled a team capable of managing everything from guest experience to brand-building.

Moreover, the company differentiates its offerings through two sub-brands: Privé, for ultra-luxury seekers, and Alaya Stays, for travelers seeking refined but broader premium options. This strategic branding speaks to their adaptable, growth-minded approach.

From Vacant Homes to Curated Experiences

Source: IndiaTechDesk, BW Hotelier

Instead of building more hotels, Elivaas’s platform transformed the very concept of inventory. Their solution allows property owners to onboard high-end residences into a seamless system—including marketing, booking, and full operational support (cleaning, maintenance, concierge services). Guests, in turn, enjoy a consistent luxury experience across different homes and destinations.

This dual focus—empowering homeowners and delighting guests—places Elivaas at the intersection of tech innovation and travel sophistication. It's a reimagined hospitality ecosystem.

Who Are the Travelers—and Why It Matters

Source: Forbes

Elivaas primarily targets affluent travelers craving privacy and high-touch experiences—such as families and small groups preferring villa-style living to hotels. The platform’s ability to deliver curated, high-end stays aligns well with broader market trends, where demand for exclusive luxury escapes and experiential retreats continues to rise.

Moreover, the growing popularity of corporate incentive trips and retreats—increasingly shaped by personalized, memorable experiences—further underscores Elivaas’s potential among business clientele who value both exclusivity and sustainability. Elivaas’s tailored branding and proprietary platform position it well at the intersection of these evolving leisure and corporate travel preferences.

Revenue That Reflects Value

Source: Travel And Tour World

Elivaas’s monetization engine is elegantly layered. Revenue stems from booking commissions, property management fees, and premium services like private chefs or curated local experiences. This multi-pronged model allows consistent income streams from both hosts and guests while providing differentiated, high-value services.

It's a marketplace approach that balances scale and emotion—from technical bookings to memorable stays.

Fueling Growth: Strategic Funding for Expansion

Source: TNGlobal

In August 2025, Elivaas secured a significant milestone in its growth journey by raising $10.4 million in a Series B funding round. The investment was led by Vertex Ventures (Southeast Asia & India), with strong follow-on participation from Peak XV Partners and 3one4 Capital, two firms that had backed Elivaas in earlier stages.

According to reports from The Economic Times, Lucidity Insights, and TNGlobal, this fresh capital will be allocated toward three major priorities. 

  • First, Elivaas aims to deepen its presence across the Indian luxury travel market, focusing on high-demand tourist regions and underserved premium segments. 
  • Second, a substantial portion of the funds will be invested in enhancing its technology stack, particularly its integrated booking, property management, and analytics systems that power efficiency for both hosts and guests. 
  • Finally, the company is preparing for global expansion, using this investment to strengthen its brand identity and competitive positioning in new international markets.

This funding round signals strong investor confidence not only in Elivaas’s business model but also in the broader potential of India’s luxury tourism industry. By combining localized insights with scalable technology, the company is positioning itself as a global contender in premium travel experiences.

The Rise of Elivaas: A New Benchmark for Sustainable Luxury

Scaling Responsibly: Growth Anchored in ESG

Source: AltexSoft, MEDIABRIEF

Elivaas now operates across approximately 30 locations in India, managing over 500 premium properties as of August 2025. Their year-over-year revenue grew fivefold in FY 2024–25, signaling robust demand.

The Series B funding paves their path toward international markets, including the UAE, Sri Lanka, Bangkok, and Bali. Technology sits at the core of their expansion strategy—personalization, efficient operations, and guest experience are front and center.

What sets Elivaas apart is its embodied ESG promise. Environmentally, they avoid unnecessary construction by utilizing second homes; socially, their demand-driven model creates jobs and uplifts local communities; on governance, the platform ensures transparency and accountability through clear revenue-sharing. Elivaas is proving that luxury needn’t cost the planet—or local economies; in fact, it can uplift both.

The Future of Sustainable Luxury Travel

Source: FINN Partners

ESG-conscious luxury travelers are on the rise, shifting demand toward platforms like Elivaas. Though competitors like Airbnb Luxe and SaffronStays exist, Elivaas’s ESG narrative and strong infrastructure give it a unique edge.

Elivaas demonstrates that premium hospitality and sustainability aren’t mutually exclusive—they can be strategically intertwined. Through tech, branding, and ESG integration, the startup offers a fresh lens for luxury travel in emerging markets.

Investor confidence, rapid scale, and expansion plans suggest this model could set benchmarks beyond travel—into how emerging economies can define premium experiences for the future.

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